About this course
Set up tools and environments for email marketing, from beginner to enterprise levels.
Prerequisites & Readiness Check
2 Parts
- 0:45 Hr
Prerequisites for Mastering Email Marketing
15 Min
Advanced Configurations
30 Min
Chapter 1: Email Marketing Fundamentals
2 Parts
- 1:00 Hr
Introduction to Email Marketing
30 Min
Benefits and ROI
30 Min
Chapter 2: Deliverability, Compliance, and Security
2 Parts
- 1:30 Hr
Email Deliverability
45 Min
Compliance and Security
45 Min
Chapter 3: Building and Segmenting Email Lists
2 Parts
- 1:30 Hr
List Building Strategies
45 Min
Advanced Segmentation and Personalization
45 Min
Chapter 4: Email Copywriting and Design
2 Parts
- 1:30 Hr
Advanced Copywriting
45 Min
Email Design Techniques
45 Min
Chapter 5: Campaign Creation and Automation
2 Parts
- 1:30 Hr
Manual and Automated Campaigns
45 Min
Multi-Channel Orchestration
45 Min
Chapter 6: AI and Analytics in Email Marketing
2 Parts
- 1:30 Hr
AI in Email Marketing
45 Min
Advanced Analytics
45 Min
Chapter 7: Enterprise Strategies and Portfolio Building
2 Parts
- 2:00 Hr
Enterprise Email Strategies
60 Min
Portfolio and Case Studies
60 Min
Capstone Project 1
1 Parts
- 1:40 Hr
Automated 3-Step Customer Journey for Online Store
100 Min
Capstone Project 2
1 Parts
- 1:40 Hr
AI-Optimized Email Campaign with A/B Testing & Reporting
100 Min
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